Ferrari's First EV Gets a US Price: $560,800
Ferrari's first electric car, the Luce, now has a US price: $560,800. Four motors, 1,035 hp, 122 kWh battery, 329 miles of range — and a cut EV target.
Ferrari has spent 79 years saying no to full electrification. This week it put an American price tag on its first attempt: the Luce will start at $560,800 when US sales begin, according to figures published October 22 — a $122,190 premium over the V-12 Purosangue SUV, and by a wide margin the most expensive electric car ever offered by a mainstream manufacturer. Here is what more than half a million dollars of electric Ferrari actually buys.
The Numbers
The Luce is a clean-sheet, ground-up EV — not a converted anything:
- Powertrain: four electric motors, one per wheel, for true torque-vectoring all-wheel drive.
- Output: up to 772 kW (1,035 hp) and roughly 730 lb-ft of torque.
- Acceleration: 0–62 mph in 2.5 seconds; 0–124 mph in 6.8 seconds.
- Top speed: over 193 mph (310 km/h).
- Battery: 122 kWh total (about 112 kWh usable) using SK On pouch cells — one of the largest packs in any production car.
- Range: 329 miles (530 km) WLTP.
- Charging: up to 350 kW on the 800-volt architecture; about 70 kWh back in roughly 20 minutes.
- Body: four doors, five seats — another Ferrari first — shaped with input from Jony Ive's LoveFrom design collective.
Every core component is designed and assembled in-house at Maranello, in Ferrari's new "e-building" facility.
From Rumor to Rome: How the Luce Happened
The Luce ended one of the industry's longest-running denial campaigns. Ferrari confirmed only in 2024 that an electric car would exist at all — and said little more than that it would cost over €500,000 and have four wheels. Camouflaged prototypes then spent two years circulating around Maranello before the finished car was unveiled in Rome in late May 2026, with the order books opening immediately.
The shape is its own statement: rather than a mid-engine supercar silhouette, Ferrari chose a four-door, five-seat grand touring body — a format that exists nowhere else in its current range. Jony Ive's LoveFrom collective contributed to the design, making the Luce a rare collaboration between Maranello and the man behind the iPhone's look. Inside, Ferrari promises the same analog-digital mix it has been refining in the Purosangue, scaled to a quieter powertrain.
How the money stacks up against rivals
| Car | Price (approx.) | Power | Range |
|---|---|---|---|
| Ferrari Luce | $560,800 / €550,000 | 1,035 hp | 329 mi (WLTP) |
| Rolls-Royce Spectre | ~$420,000 | 577 hp | ~290 mi |
| Porsche Taycan Turbo GT | ~$230,000 | 1,019 hp | ~280 mi |
| Lucid Air Sapphire | ~$249,000 | 1,234 hp | ~427 mi (EPA) |
On paper the Luce is neither the fastest nor the longest-legged car at its price — which is precisely the point. Ferrari has never sold specification; it sells provenance, scarcity, and the badge.
That range figure needs context
A 122 kWh battery returning 329 miles is, frankly, inefficient by 2026 standards — a Porsche Taycan extracts similar range from a significantly smaller pack. The culprits are four motors, supercar output, and a roughly 2.26-tonne (nearly 5,000 lb) curb weight. Ferrari's calculation is that its customers drive short, fast, occasional journeys, and that the trade is acceptable. It's a reminder that at this end of the market, efficiency is a choice, not a constraint.
The Price, In Context
- US: from $560,800 (announced October 22, 2026)
- Europe: €550,000
- UK: roughly £438,000 before taxes, around £460,000 on the road
For comparison, that's about double a well-equipped Rolls-Royce Spectre and roughly eight MG Cybersters. The first China allocation — 88 cars — sold out the day orders opened in June. Deliveries begin in the final quarter of 2026, and Ferrari's traditional habit of building fewer cars than the market wants means waiting lists will stretch well into 2027.
The Strategic Plot Twist
The most revealing Luce fact isn't on the spec sheet. Alongside the car, Ferrari cut its 2030 electrification target from 40 percent of sales to 20 percent. The Luce is therefore not the thin edge of an all-electric wedge — it's a halo object, built to prove Maranello can do electrification on its own terms while combustion V-12s remain the business.
CEO Benedetto Vigna framed the philosophy at the car's India debut this month: "True innovation is never democratic." At $560,800, neither is the Luce.
Why it still matters to everyone else
Halo cars set the technology agenda. Quad-motor torque vectoring, 800-volt charging at 350 kW, and in-house EV platforms at the industry's most profitable brand all signal where high-end engineering money is flowing. Ferrari entering the EV market — however cautiously — also removes the last credible "it can't be done emotionally" argument from the combustion holdouts. When the company that sells engine noise builds a silent car and charges more for it than any EV in history, the transition debate is over at the top of the market too.
FAQ
Is the Ferrari Luce really Ferrari's first electric car?
Yes. Previous hybrid Ferraris (LaFerrari, SF90, 296) paired combustion engines with electric motors. The Luce is the first with no engine at all — and the first Ferrari built on a dedicated EV platform.
When can buyers get one?
Deliveries start in Q4 2026. Given that the 88-car China allocation sold out in a day, new orders will likely mean a 2027 delivery at the earliest.
How does it compare to a Tesla Roadster or Porsche Taycan?
On acceleration, the Luce (2.5 seconds to 62 mph) trails the claimed figures for Tesla's 2028 Roadster and the Taycan Turbo GT, and its 329-mile range is modest for its battery size. Ferrari is selling brand, in-house engineering, and exclusivity — not spec-sheet victories.
Why is it so expensive?
Low-volume production, an entirely in-house powertrain, the largest battery Ferrari could package, and deliberate scarcity. Ferrari has always priced by what the market will bear — and the market has already shown it will bear this.